About Us

1973

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Since our journey began, when Michael Saliba, the patriarch, established a small retail store named "Saliba General Trading Co." 

Following Michael Saliba's legacy, his sons Andre and David Saliba continued the family business after his passing. 

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1987

1995

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They rebranded the company as Sagetra, Inc., marking the transition to an import and wholesale  distributorship. The brothers' vision was to expand the business by offering distinctive kitchen products with an emphasis on cutting-edge technologies.

A growing business needs more space,  and so in 2005, SAGETRA Inc. upgraded to bigger warehouses.  

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2005

2010

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An important year, SAGETRA Inc. rebranded in 2010 and moved to its current 30,000 ft2 offices in St. Laurent to accommodate the evergrowing team and business.

We celebrated our 25th anniversary, signifying 25 years of industry-leading excellence and innovation. As part of this milestone, we expanded our facilities to double our previous space.

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2020

Present

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The best is yet to come. SAGETRA Inc. exciting news in the pipeline to be shared soon!

Mission & Values

At SAGETRA INC., our commitment extends from diligent research and development initiatives to fostering a values-driven workplace. 
Through the community efforts we support across Canada, we aim to exemplify how making the right choices in selecting products and kitchen 
equipment can ensure high-quality offerings at competitive prices. With a focus on restaurant and food service equipment, specialty gourmet products, 
and exquisite silver-plated, gold-plated, and high-quality porcelain items, our mission has always been to deliver unparalleled quality, service, 
and competitive prices.

 

To fulfill our mission and bring our vision for our company to life, we uphold enduring values that form the bedrock of our business.

Customer Focus


Our unwavering dedication lies in meeting the diverse needs of our customers, with an unrelenting focus on ensuring their satisfaction.

Collaboration


Recognizing that success is a collective effort, we emphasize the importance of collaboration, 
transcending organizational and geographic boundaries to adapt to the ever-changing needs of our customers.

Respect for people


We acknowledge that people are the cornerstone of SAGETRA INC.'s success. 
Valuing our diversity as a source of strength, we take pride in treating our employees with utmost respect and dignity.

Performance


We are committed to continuous improvement in our performance, meticulously measuring results while ensuring 
that integrity and respect for people are never compromised.

Our Founders

CEO

Chief Executive
Officer

Meet Andre, the driving force behind our company's success. A meticulously detail-oriented individual with a brilliant mind, he navigates our organization with precision and insight. As a strategic thinker, Andre not only envisions the path forward but meticulously crafts the roadmap for our collective journey. Beyond the boardroom, he is the heart of our corporate family, embodying a commitment to both professional excellence and a deep sense of familial connection. With an unwavering dedication to both the company's growth and the well-being of our team, Andre stands as a beacon of inspiration and leadership, shaping a future where success and a strong sense of community go hand in hand.

 

André

Meet David, a true force of charm and culinary brilliance. With a magnetic personality that instantly captivates those around, he possesses a remarkable talent for making every customer feel valued and appreciated. Beyond the realms of customer service, David unveils another layer of expertise in the kitchen, crafting culinary wonders that tantalize the taste buds. Their passion for creating delightful experiences extends from engaging conversations to the savory delights they masterfully prepare. David is not just a chef; he is a charismatic maestro orchestrating moments of joy and satisfaction both in conversation and on the plate. Prepare to be enchanted by the warmth and flavors he effortlessly brings to every encounter.

 

David

VP

Vice
President

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